Metaphor is a name development and verbal branding consultancy that specializes in helping clients articulate the promise of their brands. Acting in partnership with our clients, we provide the language tools a business needs to define a relevant brand proposition, illuminate a distinctive competitive positioning, express a compelling brand personality, and engage the target audience.

Since our founding in 1993, Metaphor has assisted hundreds of companies -- ranging from large corporations and manufacturers, retailers, and professional service firms to successful technology and Internet start-ups -- in meeting a wide array of verbal branding challenges.