For nearly a decade, Metaphor has worked with clients locally, nationally and internationally to articulate the promise of their corporate, retail, product and service brands. Verbal branding specialists, we provide the objectivity, strategic creativity and due diligence necessary to brand success in a global marketplace.

We have a great breadth and depth of name development experience in a variety of industries, both established and emerging, and a proven process that consistently yields the best solutions to a host of verbal branding challenges.

Metaphor's naming and verbal branding solutions answer specific positioning, marketing, and communications objectives and speak directly to the target audience of the brand proposition and its value: they are cornerstones of successful brand-building. We develop

• corporate, retail, product and service names that capture a relevant and distinctive brand positioning
• naming and nomenclature systems that support the brand positioning
• positioning and taglines that elegantly express the brand promise
• new industry descriptors that define emerging market sectors
• marketing message guides that speak to and engage specific audiences
• brand vocabulary and tone-of-voice parameters that reflect brand personality and enable consistency
• positioning statements that clearly differentiate a company, product or service in the competitive marketplace by defining a unique value proposition and imbuing it with brand personality
• mission statements that articulate corporate vision and provide internal audiences with purpose and direction
• corporate credos that can focus the attention of all audiences on fundamental brand tenets