Formerly Anadyne Micro-electronics

Verbal Branding Objectives

• Signal that this is a new age of analog design
• Convey idea of extending the boundaries of digital systems
• Express a confident, creative, and dynamic attitude
• Reflect credibility in the category vis-à-vis competitors like Motorola

This is a company that will change the way the electronic design world approaches analog design by providing the technology to simplify dramatically the processes of developing analog functionality. Coined from "analog" and "paradigm," the name Anadigm elegantly and succinctly goes to the heart of the endeavor: creating a new model for analog design for a new age of analog design.