Using our Language Mapping™ methodology to align core verbal brand expressions with your company's strategic intent and to clearly articulate brand promise, Metaphor's capabilities include the development of

• Corporate, retail, product and service names
• Positioning statements, mission statements, corporate credos
• New industry descriptors
• Taglines and competency statements
• Naming and nomenclature systems
    Rationalizing names in place, developing naming system protocol, evaluating
    optimal degree of relationship among corporate, divisional and product names
• Brand vocabulary and tone-of-voice parameters
• Marketing message guides

Metaphor can also provide you with

• Creative facilitation
    Leading in-house naming brainstorming sessions and brand/positioning workshops
• Name evaluation
    Assessing potential of name candidates against strategic objectives

To facilitate the implementation of names and other verbal branding solutions that meet strategic objectives and will work "in the real world," Metaphor provides expert

• Linguistic assessments
    Determining name appropriateness in key international markets
• Domain name screening
    Conducting searches to determine availability in national and international domain
    registries
• Trademark screening
    Determining preliminary US and international trademark availability
• Name research
    Facilitating quantitative and qualitative research among target audiences, if needed