Formerly Recombinant BioCatalysis, Inc.

Verbal Branding Objectives

• Better represent the company's breadth of activities
• Reflect the foundation of its innovative research: the planet Earth's natural biodiversity
• Easy to say and easy to spell!

Diversa is a coined word that suggests "diversity," and "diverse," which are descriptive of both the company's field of study and of the multitude of applications emerging from their leading-edge technology: the identification and cloning of enzymes for use in industrial application processes.