Reaching out to the consumer marketplace

Verbal Branding Objectives

• Capture the overarching purpose of this online advisory service
• Clearly communicate the benefit of "understanding"
• Appropriate for on- and off-line brand experiences and easy to combine with product descriptors

Enlight Network's name captures the spirit of the service: to shed light on difficult issues and provide the tools people need to make good decisions about their long-term financial well-being. Metaphor also created the tagline, Answers You Can Act On™, which conveys the benefit of individual access to E & Y's experience.

(Graphic Identity: MetaDesign, San Francisco)