Reaching out to the consumer marketplace
Verbal Branding Objectives
Enlight Network's name captures the spirit of the service: to shed light on difficult issues and provide the tools people need to make good decisions about their long-term financial well-being. Metaphor also created the tagline, Answers You Can Act On™, which conveys the benefit of individual access to E & Y's experience.
(Graphic Identity: MetaDesign, San Francisco)