Now a brand of Excite@Home

Verbal Branding Objectives

• Focus on end benefit to consumer, not technology
• Convey "here is something" that can help real people untangle the World Wide Web

The Excite name doesn't identify a technology company -- it represents a consumer brand and leading Internet media company. More than 15 million registered users access its portal to "get excited" by its customized content and the personalized online experience it offers.

(project undertaken for and graphic identity by CKS Partners)