Chevron's first branded convenience store

Verbal Branding Objectives

• Convey a commitment to providing what customers want and need
• Invite customers to reward themselves with "little indulgences"
• Consistent with Chevron's quality image and appropriate for a broad product mix

Going "the extra mile" for its customers, Chevron's Extra Mile convenience stores offer all the little extras that can brighten your day.

(project undertaken for and graphic identity by Addison)