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About Metaphor
    Who is Metaphor?
    Client List
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Why Metaphor?
    Verbal Branding Focus
    The Metaphor Difference
    Methodology
    Capabilities
    Trademarks and Linguistics

Verbal Branding
    Trademark Primer
    Domain Names
    Names and Brands
    Managing Name Change
    Global Perspective
    Speak to Objectives
    The Language Landscape
    Supporting the Solutions
    Role of Research

Case Studies
    Tenet
    EMC Products
    Excite
    Actional
    Optis
    Enlight
    Extra Mile
    Revo
    World Kitchen
    Viador
    Diversa
    Sageo
    InfoWorld
    Procleix
    Anadigm