Re-positioning in a rapidly consolidating industry

Verbal Branding Objectives

• Reflect merger of NME and American Medical Enterprises
• Signal a new beginning for the combined entity
• Communicate a brand promise of partnership and dedication

Literally meaning "beliefs held in common," Tenet simply states a clear and compelling point of differentiation in the competitive (and much maligned) healthcare marketplace. Speaking directly to both external and internal audiences, the Tenet name captures the spirit of the company's commitment to providing collaborative, quality healthcare.

(project undertaken with and graphic identity by Addison)