Formerly Corning Consumer Products Company, Inc.

Verbal Branding Objectives

• Signal a new entrepreneurial spirit
• Communicate a global focus
• Appropriate as an umbrella for such well-known brands as Pyrex, Corningware, OXO, and Revere

Visible primarily to the trade, the name "World Kitchen" fits the bill for a company with a vast array of world class kitchen products marketed to a global community.

(Graphic Identity: Harp and Company, Hanover, NH)